“Terms of Surrender”

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This is not a whitepaper. It’s a warning.

Terms of Surrender is the battle cry of a generation of marketers who are done being blamed for numbers they never controlled.

Inside this manifesto is the language executives have used against you—reclaimed, rewritten, and repurposed as leverage.

Includes:

  • 📥 PDF file

  • 🧠 Strategy-backed. Rage-fueled. Ready to deploy.

  • 🔥 For internal use, exec meetings, and stapling to the wall of anyone who thinks MQLs are marketing’s fault.

If the system won’t fix itself, we’ll burn it down.